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Local Headlines

Nov 13, 2007

Software helps Sinclair's analysis

DAYTON -- A North Carolina firm says Sinclair Community College is using its business intelligence software to analyze student enrollment patterns.

SAS Institute Inc. said the downtown Dayton two-year school is among more than 2,000 college, university and business-school customers that are using the software to identify enrollment trends and expand educational offerings.

Sinclair is one of the state's biggest community colleges with 23,000 students. It has reported an enrollment decline at its Dayton campus, but an increase at its Warren County campus.

SAS of Cary, N.C., said Sinclair chose the company's software to analyze data gathered by the college's enterprise resource planning system from dozens of departments.

Officials said Sinclair was honored by InfoWorld magazine on Monday for the innovation reflected in the SAS information technology project. The announcement was made at the 2007 Conference on Information Technology in

Nashville, Tenn.

Canadian group chooses Teradata

MIAMI TWP., Montgomery County -- A leading Canadian-based financial services group has chosen Teradata Corp.'s event-based marketing software after a successful pilot project earlier this year, officials from both companies said.

RBC Financial Group, one of North America's leading diversified financial services companies, has agreed to implement Teradata's customer relationship management products for event-based marketing.

Teradata is the global leader in enterprise data warehousing. Its event-based marketing incorporates software rules and triggers that detect, analyze and interpret customer events, transactions and interactions, enabling RBC to respond to customers in a purchasing decision mode.

The software can also flag when a company's customers are interested in a complementary service or product.

Event-triggered marketing, according to Teradata, is documented to dramatically increase customer response rates up to 60 percent; increase customer satisfaction and retention rates at the 98 percent level; increase in profit of more than 28 percent in the first six- month period of use, and in the case of one bank, generate 570,000 sales leads representing $4.4 billion in new business in one year.

Companies typically realize a triple-digit return on investment in Teradata event-based marketing in less than one year, according to Teradata.

Medical Mutual gets 19,000 customers

CLEVELAND -- Medical Mutual of Ohio will have about 19,000 new Dayton-area residents in its health plans beginning Jan. 1.

They are among 230,000 members of the Ohio Farm Bureau Federation, a private, membership organization that is trying to expand its membership beyond farmers. The plan will have MMO's SuperMed provider network, its most comprehensive.

Federation members had been covered by Nationwide, the large national insurer that began in 1925 as Farm Bureau Mutual, offering auto insurance for rural drivers in Ohio. Nationwide, Medical Mutual and the farm bureau have worked together on the transition from Nationwide Health Plan, with the Lungen Group facilitating.

The Cleveland insurer plans to eventually offer farm bureau members individual, small-group and Medicare plans.

Members will receive details in the mail soon. For questions, they can call the agent who sold them their policy or the number on their insurance identification cards.

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