Compare Insurance Rates & Save

Your MONEY: Strewth, We're Top Sheilas

Oct 8, 2007


THE ladies at Sheilas' Wheels can make a song and dance about the 250,000 customers they've gained.

Britain's fastest-growing car insurer - launched in October 2005 - is signing up 11,000 new customers a month by offering cheaper deals for women.

Some 97 per cent of all dangerous driving convictions involve men behind the wheel.

But the firm - best-known for its ad with sequin-clad ladies singing in a pink Cadillac - has met the odd fork in the road.

It released the catchy jingle used in its TV commercials as a single - and it only reached a lowly No. 91 in the charts.

(c) 2007 Daily Mirror. Provided by ProQuest Information and Learning. All rights Reserved.

Insurance News: Your MONEY: Strewth, We're Top Sheilas ; Get an insurance quote! « Back