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Mischief in Esure Summer Push

Jul 26, 2007

David Quainton

Esure, the insurance firm made popular by Michael Winner's humorous TV ads, has brought in Mischief for a summer customer campaign.

Mischief managing director Mitchell Kaye, who heads the account, said Esure wants to get 'at front of mind when motorists are deciding who to contact for a car insurance quote'.

'With car number plates historically registered in August, and with new plates now being registered in September, it is a peak time for consumers to renew or take out car insurance,' he said.

The agency will be tasked with encouraging traffic to the Esure website and its call centres.

(c) 2007 PR Week. Provided by ProQuest Information and Learning. All rights Reserved.

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