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News: Briefs

May 1, 2007

By Anonymous

BT has expanded its marketing department with the hiring of two senior marketers. It has poached Sara Bennison from Grey London to be its group head of marketing communications, while Brant Long joins from FutureBrand as group head of marketing strategy.

Apple has hired WWAV Rapp Collins to its UK direct marketing business. The agency picked up the brief after a competitive pitch. Apple's ad account is held by fellow Omnicom agency TBWA\London.

The Body Shop is seeking a creative agency through the AAR. The retailer, which has not traditionally advertised, was bought by L'Oreal for 652m last year.

Allianz Cornhill is dropping the Cornhill name in the UK in favour of its global Allianz Insurance moniker. The German firm is investing euro1bn (.684m) over three years in a global ad campaign to increase awareness of its brand. Cornhill Direct and Petplan will remain Allianz sub-brands.

M&S Money is launching a TV ad campaign to promote its car insurance. Created by RKCR/Y&R, the ads feature model and motorracing fanatic Jodie Kidd.

JML, the homewares firm, is to take on TV shopping giant QVC after buying two Sky electronic programme guide positions. JML will launch on both channels at midnight on 28 May. The deal puts JML at the top of the shopping genre on the Sky plat form.

Diageo is to roll out its responsible-drinking TV work nationwide. The ads, featuring the straplines 'Don't see a great night wasted' and 'Make sure you like what you see', are based on the insight that drinking too much can lose you' social currency' with your peer group.

The BBC Trust has approved plans for an on-demand service called BBC iPlayer, which will let viewers download BBC programmes free of charge with no advertising for a week after transmission.

Copyright Haymarket Business Publications Ltd. May 2, 2007

(c) 2007 Marketing. Provided by ProQuest Information and Learning. All rights Reserved.

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