Insweb
Co-founded by Hussein A. Enan in 1995, InsWeb is a revolutionary online insurance marketplace that works to pair insurance companies with customers, finding the best match at the best price for both parties. Based out of Gold River, California, the InsWeb network spans a variety of insurance fields, coverage, and costs, working to perfectly match insurance providers with customers. This marketplace gives potential customers a venue to search, compare, and contrast insurance companies, while giving insurance providers, in turn, a chance to be easily matched with clients who suit their criteria.
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InsWeb offers access to a vast range of insurance providers in different fields, including automobile, homeowners, term life, rental, and condominium insurance. Third-party providers who have established a relationship with InsWeb also offer recreational vehicle and motorcycle insurance, health and critical illness insurance, and home warranty.
One of the largest insurance engines in the US, InsWeb received over 1 million consumer applicants for their Auto Quote Form in 2005 alone. The top rated online insurance search program enables consumers to make side-by-side comparisons on everything from car insurance to homeowner’s guarantees, helping them find the provider that best suits their needs. Comparing over 30 of the best insurance companies in the US, InsWeb offers description, comparisons, and actionable quotes to give consumers the best possible options.
Once customers have completed the initial comparison and viewed quotes, a professional agent will contact them in order to complete the transaction. Working offline, the agent or carrier partner will walk the consumer through the final steps of the process, customizing the plan that is perfect for their needs and offering them any additional information.
InsWeb connects consumers with the insurance they need while connecting insurance companies with the customers they want, creating a network of successful and satisfied transactions.
How InsWeb Works
By providing customers with just a few easy forms to fill out, InsWeb collects the data through a carefully tuned selection process that then matches the customer with the insurance options that best suit their needs. By eliminating companies that are ineligible or inappropriate to the consumer, the customer is left with only the best choices – cleanly and easily laid out for their decision. In three easy steps, InsWeb filters through the vast chaos of the insurance world, and leaves the consumer with a perfect insurance match.
The process is simple...
1) Customers tell InsWeb about themselves
2) Customers review their quotes
3) Customers choose a company
InsWeb offers solid quotes, quality insurance options, easy updates, and the highest standard of protection for privacy and personal information.
Solid Quotes
Fill out one form, one time – InsWeb will meticulously match customers’ profiles with the insurance companies in their marketplace. The detailed form ensures that customers will receive all of the quotes available to them. Since the companies compete for business, customers are offered the best possible coverage – at the best possible price.
Quality Insurance Companies
By carefully selecting only the most reputable insurance companies, InsWeb has established connections that guarantee the highest quality of coverage. All providers listed by InsWeb have been thoroughly researched to ensure quality, reliability, and complete customer satisfaction.
Easy Access to Updated Quotes
Once again, it’s one form, one time – and then customers never have to fill out their profile again. Should circumstances change, it’s an easy matter to log into the account, change info if need be, and have immediate access to a fresh list of quotes, without having to repeat basic information.
Privacy and Personal Information
InsWeb takes privacy seriously, and guarantees absolute protection of information. The information provided is used only to determine customer rates, and will never be sold, traded, leased, or rented to any other source.
How it Works
InsWeb generates most of its revenue through fees paid by insurance companies or agents. By offering consumers the best possible selection of insurance providers, InsWeb creates a high level of customer satisfaction – which in turn results in satisfied partnerships between consumer and provider; the insurance company than pays a portion of generated leads back to InsWeb. This allows the market to offer consumers a quality insurance engine completely free of charge, while insurance companies are grateful to have been connected with qualified customers. It is a win-win situation for successful consumers as well as successful companies, perfectly matching needs with offers for the highest possible quality of service.
During the past few years InsWeb has evolved its business model to better suit customer needs from the position of being the leading insurance portal in the US. These steps included the following:
Shorter Online Form
By streamlining the application process, InsWeb makes it even easier for customers to find insurance that suits their needs without filling out reams of paperwork.
Distribution of Consumer Leads
Matching qualified consumers with top insurance companies, InsWeb gives insurance companies the opportunity to connect directly with the customer – and compete for their business, ensuring the best quality at the lowest cost.
Sponsored Web Link Program
In some cases, consumers with specialized needs may also be re-directed to a third party company, where they will be provided with that company’s forms and information. This gives consumers the options to utilize InsWeb’s sophisticated technology in seeking alternate insurance companies, whether another insurance carrier or personal agent.
Proprietary Agent Network
InsWeb’s new agent network, www.AgentInsider.com, was launched in September 2005 to offer customers access to qualified professionals with superior knowledge of the field.
Customer Satisfaction
Because of the incredible rate of satisfied customers, InsWeb achieves continued revenue by returning consumers who enjoy the convenience of high-quality insurance service based on commission. This will continue to promote the growth and expansion of InsWeb as the leading Insurance Company comparison engine today.
By offering the highest quality insurance providers to consumers, and the best possible consumer matches for insurance companies, InsWeb creates a cycle of satisfied customers. Electronically matching consumer information with insurance offers, the marketplace creates an interactive venue for auto insurance, homeowner’s insurance, and life insurance, from the best names on the market.
InsWeb believes in upholding a high standard of quality, both for consumers and companies. Establishing long-term relationships with the most reputable companies, the InsWeb marketplace helps these companies generate new customers who qualify for their coverage. This relationship offers security for the insurance company as well as the consumer; although InsWeb is connected directly with over 30 insurance companies, the top three participating companies, who represent between 25 and 40 percent of profits in the last three years, generate the majority of their revenue.
Consumers, in the meantime, enjoy the ability to research insurance-related topics, compare and contrast insurance company coverage, and search for, analyze, and apply for the insurance of their choice – all at absolutely no cost.
Combining extensive insurance knowledge, technical expertise, and years of marketing experience, InsWeb offers the best match for consumers and companies, creating a portal of satisfaction in the world of insurance.

